Runaway Prices Threaten The Games Future

Is it all smoke and mirrors? The IOC is seeking to ensure that there are fewer empty seats at the 2012 London Games.

Interesting.

You could see a large number of empty seats during athletic events in Beijing. Organizers even resulted to having volunteers occupy the seats. The IOC is not sure why or how this occurred and are investigating the matter.

We’ll wait on that results of that investigation. In the mean time, what happened? Exuberant hotel prices and bad publicity dampened tourism-that is what happened.

Standard hotel prices in Beijing were going for $700 a night, to then learn just weeks before the games that a high demand did not materialize at the Beijing Games. And at the last minute hotels dropped prices but well beyond the realistic possibility of fans booking an international trip at the last moment.

So what about the fans?

Sure the Olympics have not been cheap in decades but during an economic crisis that officially started in December 2007 - those prices are hubris - smacking of being out of touch with current circumstances.

The lack of foot traffic at their Olympic exhibit was one major reason cited by Johnson & Johnson as a reason for dropping as a major corporate sponsor.

To be fair, the hotel prices have surged in Olympic host cities and prices are set by the independent owners and operators of the respective hotels. However, the slow economic down and the lackluster performance is the opportunity for the IOC to reign in hotel operators of host cities during the bidding process.

Massively inflated prices and lower than expected turn out ultimately diminishes the appeal Games and organizers had better get them under control if they want to save their golden goose.

Jay Hicks for Prerace Jitters.

Obama Could Bring Olympics To Chicago?

With Barack Obama about to occupy the White House, officials in Chicago feel pretty good about their chances of landing the 2016 Games.

Obama’s victory provided more visibility for Chicago-his hometown. It would mark the first time the Summer Games return back to the United States since the 1996 Atlanta Olympics.

The boost may already be at work. The world got a view of Chicago during Obama’s Grant Park victory speech, the area is a centerpiece of the Chicago Olympic bid. The world’s journalist saw a spectacular city and well-behaved crowds on Tuesday.

This is the fears of Tokyo, Madrid, and Rio de Janeiro. The President-elect is popular not just in the U.S. but around the world and is good at giving speeches.

“I wonder how IOC members will react when Mr. Obama appears in a presentation for Chicago,” Japanese Olympic Committee President Tsunekazu Takeda told Japanese media Wednesday.

The IOC will name the 2016 host at its general assembly in October next year. Before that Obama may appear in Copenhagen next year to lobby the IOC members directly, similiar to the effort of Tony Blair in landing London 2012.

It would be a sight. If Chicago gets the Olympics and Obama wins another term, he could open the games in home town.

Jay Hicks for Prerace Jitters.

Should Cross Country Be An Olympic Sport?

Will the world be thrilled to watch runners try to conquer cross courses at future Olympic games?

Some of the sports most prominent figures such as Ethiopians Kenenisa Bekele and Haile Gebrselassie and Kenya’s Paul Tergat seem to think so and wrote an open letter to IOC chief Jacques Rogge laying out their case for the cross country to be included.

The IAAF as the sports governing body is submitting the request to the International Olympic Committee to make cross country a part of the Olympic Games.

It is an interesting proposition considering that baseball and softball were axed, there will only be 26 sports in the 2012 London Olympic Games.

Two factors in cross country’s case.

The first consideration is whether cross country will be added to an already bloated Olympic Games. There seems to be an endless number of sports and many viewers already struggle to keep up with all the action. On the other hand, what is one more sport.

The second is a litmus test that I developed for any sport is whether an Olympic sport is the pinnacle of the sport. If not, then it has to go or should not be added.

If cross country were added to the Games, then it would be the most important cross country race on the face of the planet. On top of that the world’s largest apparel makers can serve to benefit from adding cross country to the Olympic.

The fact that BMX cycling, Mountain Bike cycling , and Trampoline have been added, means that cross country should certainly be given a trial run at the Olympic Games.

Let us know what do you think. Should cross country be added or not?

Jay Hicks for Prerace Jitters.